JTG #22 When The Quest To Soothe Inflamed Rosacea Turns Into A Sensitive Skin Care Brand
Elaine Li is a brand marketing veteran that has worked on Global multi-million dollar brands in the Health & Wellness space. After 16 years in the Consumer Packaged Goods industry, Elaine decided to walk away from the corporate world to focus on marketing consulting and her ultimate passion – skincare.
Years of drug and food allergies, anxiety, stress, GI challenges and other health issues all played a role in how reactive Elaine’s skin could become which would often end up in flare-ups. A personal quest to launch a natural line to manage and soothe her eczema and rosacea-prone skin would prove to be a daunting but fulfilling journey. Creating Iremia Skincare – named after the Greek word for calm – was part of her path to healing and providing a natural solution to those with hyper-sensitive skin.
In this episode, Elaine Li and Journey To Glow host Caroline Frenette explore:
- How antibiotics and steroid creams making things worst for Elaine
- Discovering an “all natural miracle cream” with toxic levels of steroids linked to causing cancer
- The moment Elaine became fed up and started her journey to glow
- Pinpointing the cause of eczema and rosacea
- The link between stress and skin
- Why Elaine created Iremia
If you’ve enjoyed this episode of the Journey To Glow podcast you’ll love episode #4 with Janelle Allard called Curing Rosacea Naturally.
Links & Resources
1. Elaine’s skincare brand iremiaskincare.ca
2. Connect with Elaine on Instagram instagram.com/iremiaskincare
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