JTG#50 Natural Hair & Skincare with Laila
Founder Wild Seed Botanicals
JTG#50 Natural Hair & Skincare with Laila Founder Wild Seed Botanicals
I’m honored to share with you an interview with Laila Amakye Mensah, the amazingly inspiring and charismatic founder of Wild Seed Botanicals.
In her interview, Laila takes us behind the scene of what it takes to create a clean beauty brand, her journey to returning to natural hair as a black woman and the dirty little secret behind most shea butter you find on the market.
Although Wild Seed was born in the heart of London, its roots are firmly planted in the heart of African Holistic Traditions. The products are handmade in small batches to ensure that the most potent, raw, and purest potions. WSB uses the finest wildcrafted, organic cold-pressed and steam distilled carrier oils, butters, essential oils, and botanical herbs. And their ingredients are ethically sourced, active, and included for their therapeutic effects.
In this episode of the Journey To Glow podcast, we go behind the scenes of Wild Seed Botanicals, the importance of clean, non-toxic ingredients in our skincare, and the benefits of shea butter for hair and skin.
We also cover:
- The importance of listening to your market/customers/audience for which product to create
- The whole journey from sourcing to testing to manufacturing and getting a product approved for market
- How Laila was able to grow a hugely supportive audience by following her “nudges”
- The challenges a small business faces in growing and scaling a business
- The importance of supporting local, handmade, high-quality products
- Laila’s big vision for WSB working with women in Ghana
- The truth behind most shea butter and how to avoid buying crappy products
Laila also shares how her wildly popular YouTube channel Fusion of Cultures got started!
It’s a fun episode that will inspire you to dare to follow your dreams!
Please leave any questions for Laila (or myself) in the comments and let us know your key takeaways!
And please share this episode with anyone who loves clean, nontoxic beauty and is curious about creating a green beauty business!
Links & Resources
Shop Wild Seed Botanicals wildseedbotanicals.com
Wild Seed Botanicals on Instagram instagram.com/wildseedbotanicals
Fusion of Cultures on YouTube
Nneka Leiba, vice president of healthy living science at the Environmental Working Group on Goop Beauty Closet podcast
Shop Meraki Organics shopmerakiorganics.com
Our Beauty Junkies
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